With the rise of competition in almost every field of business and trade, it is very important for a company to come up with multiple effective business strategies to make certain that the company is always on the forefront and one step ahead of its competitor.

One of the strategies is to create awareness and promote recognition and loyalty towards the company by having a unique trademark, which is also known as a brand or logo. The trademark, in general, represents the company's identity and consequently associating the company with its goods and services. It allows consumers to instantly recognize the origin of source, the quality, and the consistency of the goods and services of the company, and subsequently differentiating them from the others.

In the long run, the trademark may become your company most valuable long term intellectual asset that brings your company to its peak moment.

Therefore, it is imperative for the company to register its trademark to fully protect its right and interests, ensuring that all the efforts and substantial fund that are put into creating and managing the trademark do not go down the drain.

We at Author Intellectual Property can help you to accomplish this task regardless of the size and type of your company, ensuring that your company’s trademark is appropriately covered and well protected, be it locally or internationally. With the immense experience that we have at Author Intellectual Property, we assure that you will be properly guided through the trademark procedure with minimal hiccup along the way.

Please do get in touch with us now should you wish to know more, or have a trademark that you wish to protect.


What is a trademark?

A trademark is a unique sign that is able to distinguish the goods and/or services of one trade and another. It can take the form of, for example, an invented word, numbers, letters, device, label, logo, picture, slogan or any combination thereof.


What are the criteria for getting a trademark registration?

In order to obtain a trademark registration, the trademark in question must meet at least one of the following criteria:

  1. Name of an individual or company represented in a special manner;

  2. The signature of the applicant for registration;

  3. Invented words;

  4. A word having no direct reference to the character or quality of the goods or services; or

  5. Distinctive mark.


What is the protection duration of a registered trademark?

The duration of protection of a registered trademark is 10 years from the date of application and renewable every 10 years thereafter.


What are the rights of a registered trademark owner?

Generally, an owner of a registered trademark is conferred exclusive rights to use the trademark in business and trading. Furthermore, the owner attains the rights to take legal action against any infringer who copies and uses the trademark without the owner’s consent or in any other illegitimate ways.


How to protect your trademark in other countries?

Trademark protection is territorial. In other words, you will have to file a new trademark application, claiming priority from your initial trademark application, in each country that you wish to extend the protection to. This foreign trademark application must be filed within six months from the initial date of filing.

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